Her Field Journal

Field Note 01

UGC Launchpad · A beginner course

Build a brand-video skill from your kitchen, without the hype.

UGC Launchpad is a short, honest beginner course for moms who want something of their own that fits around family life. Twelve lessons, eight templates, and a clear first thirty days. No followers required. No need to show your face. No promises about income.

Get instant access for $49

Brands still pay real people for real product use. Generic lookalike videos are getting crowded, especially with AI. Instant access. One fair price.

A phone on a small tripod beside a kitchen window, filming a glass jar on a linen towel.

Maybe you've watched other women do this and wondered whether someone like you could. This is for you if:

  • Family first You want something of your own that fits around your family, not the other way around.
  • Brand-new You've never worked with a brand and aren't sure where to begin.
  • No face You'd rather not post your life, your kids, or your face online.
  • Phone + window You have a phone, a window, and twenty minutes here and there.
  • One path You're tired of scattered videos and want one clear path.

Not a mom? Everything here works the same for anyone starting from zero.

And gently, this isn't for you if:

  • You want a guaranteed paycheck or a promise of brand deals.
  • You want a get-rich-quick plan instead of a skill you practice.
  • You aren't ready to film a few practice videos with things you already own.

Wait, what's UGC?

User-generated content is short video you make for a brand, which the brand posts and runs on its own channels. It lives in their account, not yours. Brands pay for the video itself, not for your audience, which is why you don't need followers to begin.

A phone, a cup of coffee, a linen notebook, and a small glass jar on a kitchen counter in morning light.

A Tuesday, more or less

Here's what it actually looks like

Picture a Tuesday. The baby is napping. You set your phone on a small tripod by the kitchen window, film a jar you already use in five simple shots, and edit it before anyone wakes up.

By the end of the first week, you have three portfolio videos. By the end of the month, you have a rate card, a list of brands that fit your life, and your first pitch emails sent.

Hi, I'm Tionna

Tionna Honaker, who teaches UGC Launchpad.

I'm a mom in Montana, and I'm building my own UGC work from my kitchen counter right now, the same way this course teaches it.

I want to be straight with you about where I am, because you deserve a teacher who tells the truth. I'm not ten years ahead of you. I'm a few steps ahead, close enough to remember exactly what felt confusing at the start. The lessons follow the order I'm working in myself: the portfolio first, then the rate card, then the pitches.

I made UGC Launchpad because the beginning shouldn't require a big following, a fancy setup, or a course that costs more than your first few jobs might pay. It should feel like a friend at your counter, showing you what she's learned.

I'm building this the way I try to do everything, with faith and with my family first, trusting God with the parts I can't see yet.

What you can count on

  • Short, specific lessons. Four to six minutes each. Nothing padded, nothing repeated.
  • The honest version. I'll never tell you this is easy money. You'll hear what the work actually involves.
  • Everything in one price. All twelve lessons and all eight templates. Nothing to buy once you're inside.
  • A real person on the other end. Reply to any course email and it comes straight to me.

What's inside

Four modules, twelve short lessons, about an hour in total. It all follows one simple path: The Kitchen-Counter Method. Film, price, pitch, follow up.

  1. Foundations

    You'll know what UGC is, have your setup ready, and pick a lane that fits your real life.

    • Start Here
    • What UGC Actually Is
    • Your Setup
    • Picking Your Lane
  2. Making the Video

    You'll film, hook, and edit a clean product video on your phone.

    • Filming Fundamentals
    • Hooks and Scripting
    • Editing and Delivery
  3. Getting Paid

    You'll have three portfolio videos, a rate card you understand, and a short list of brands to pitch.

    • Building a Portfolio From Nothing
    • Rates and Usage Rights
    • Pitching and Where the Work Is
  4. Running the Business

    You'll know how to send a simple contract and invoice, deliver well, and follow a clear first thirty days.

    • Contracts, Invoicing and Getting Rehired
    • Your First 30 Days

Eight templates you'll actually use

Printable and editable pages for filming, pricing, pitching, and delivery. The full files open after checkout.

  • Lane Worksheet
  • Five-Shot Filming Checklist
  • Hook Formula Sheet
  • Delivery and File-Naming Checklist
  • Rate Card and Quote Builder
  • Brand Pitch Tracker
  • Pitch Email Scripts
  • Contract Checklist and Invoice Template

Your first thirty days

  1. Week one: build. Film three portfolio videos with products you already own.
  2. Week two: set up. Your rate card, two platform profiles, and a list of thirty brands.
  3. Week three: pitch. Ten short emails, two a day.
  4. Week four: follow up. Follow up once, send ten more, and film two more videos.

See the method before you buy

No income screenshots here. Just the real work, so you can judge it for yourself.

An honest note

This course teaches a skill and a plan. It can't promise you brand deals or a specific income, and anyone who does is guessing. What it gives you is the portfolio, the pricing, and the pitches, which is what brands look at when they decide.

UGC Launchpad course cover.

One course · One fair price

UGC Launchpad

$49

One-time payment. No subscription.

What's included

  • 12 short video lessons in 4 modules
  • 8 printable and editable templates
  • Your first-30-days plan
  • Watch at your own pace
Get instant access for $49

Instant access by email. All sales are final.

Prefer to start free?

Preview of the Five-Shot Filming Checklist.

Not ready yet? Start with the free checklist.

The Five-Shot Filming Checklist is the page I keep propped next to my phone. It walks you through the five shots every UGC video is built from, so your first practice video looks like it was made on purpose. Print it, film one product this week, and see how it feels.

Free, and delivered by email.

Questions

Do I need followers?

No. Brands pay for the video, not your audience. Your portfolio does the introducing.

Do I have to show my face?

No. Hands, product, and voiceover is a complete and very common format, and the whole course is built around it.

What do I need to buy?

Probably nothing. Your phone, a window, and a small tripod, about fifteen dollars, are enough. Editing is done in CapCut, which is free.

How long does it take?

About an hour of lessons. Most of your time goes into filming your first three portfolio videos, which is the point.

Will I get brand deals?

That depends on the work you make and the pitches you send, so no one can honestly promise it. The course shows you exactly how to build the portfolio and send the pitches.

When do I get access?

Right after checkout. Your login link arrives by email within a few minutes.

Can I get a refund?

All sales are final, because the lessons and templates are delivered the moment you buy. If you ever have trouble logging in or opening a download, email [email protected] and I'll fix it. See the Terms of Service.

Your first video can be made this week.

You already have the phone and the window. This gives you the plan.

Get instant access for $49

Where should I send it?

Enter your name and email, and the checklist will be in your inbox in a few minutes.